Case Study 1

Barrhead SEO

Case Study 1

Singagrams London

singagrams london Stevie Wonder Gram
photo of Richard Collins
Barrhead SEO
Barrhead , Scotland , G782RR Unnited Kingdom
SEO, Social Media, Video Marketing


When I started working on the search engine optimisation for Singagrams London there were 6 other businesses ranking for the search term Singagrams London.

In addition, one of the businesses was using fake software and they ranked first, second and third, although one of those pages was a fake duplicate page that said not found on it.

Today, that company now only has one listing showing in the top 10 and they are no longer ranked number 1.


1) The website I created for this business. Singagrams London

2) Content created on the actual website I created.

3) A competitor's page

4) Content that I created on a trusted directory

5) A competitor website.

6) The Facebook page I created for this business

7) A forum post that contains a number of different replies from lots of diferent singagram companies. They kind of cancel each other out.

8) A Youtube video I created for this business

9)The linkedIn content I created for this business

10) A competitor website.


This means that there are 3 less competitors on the first page of Google now, than there was when I first started. In fact 3 of those business went out of business after this started to happen.


There are 102 results returned for this Niche and 31 of those listings are content that I created.


Real Businesses


Singagrams London

This website passes all 18 of Barrhead SEO's tests

It has 12 backlinks from 7 domains

16 Social Signals from Facebook

and others from Google+, Pinterest and linkedIn


Let's look at how the 3 competitor pages faired in these tests



Singagram failed 6 of our 18 tests including rel =canonical, Heading tags, text to html ratio, microformats, meta viewport (it may not fit properly on mobiles) and Google Analytics.


It currently has 3 backlinks from 1 domain but it used to have lots of poor quality backlinks but it seems that Google has deindexed them. There are 10 social signals from Facebook but no others



Xanadu failed 14 of our 18 tests including Title, Rel = canonical Meta description, Headings, Alt tags, Micro formats, meta viewport (mobile), Robots.txt, XML sitemap, language, video, Google analytics, and Favicon.

They have 14 backlinks from 8 domains and 3 Social Signals from Facebook.



.Brady's failed 9 of our 18 tests, including Title, Headings, Alt Tags, Microformats, Robots.txt, XML sitemap, Google Analytics and Favicon.

They have 32 backlinks from 10 domains, and 3 Social signals from facebook but no othera


Content on trusted websites - Ranking - Business


Facebook - 6 - Singagrams London

All in London - 7 - Various

Youtube - 8 - Singagrams London

Linked In - 9 - Singagrams london

Yelp - 11 - Singagrams London

Hotfrog 12 - Singagrams London

in London 24 - 15 - Various

Star now - 17 - Singagrams London

Google pus - 18 - Singagrams London


These results have been achieved in a niche without amazing competition


Check out Case Study 2 it is very revealing

It is for the local area of Barrhead in Scotland.and consists of the websites of self proclaimed experts in SEO.

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